That's right, MusicianTuner.com is the home of Musician Tuner Magazine and I don't need to produce hard copies. Since print is dying, online journalism is exploding. Journalists are becoming bloggers and bloggers are becoming journalists. In 2010 The Wall Street Journal reported 400K paid online subscriptions. So, in my case, a writer has become a web developer.
We will see publishers turning to the internet for subscription publication on a large scale. The problem now is that we as the subscriber and customer still enjoy hard copy magazines. It looks cool, it can fit anywhere, you can drop it. Versus a Black and White Kindle, or a $460 iPad2. And even then you have pages to mechanically flip through. Not very fun at all. So, the following is a manifest of how you cripple bad/poor journalism and create something successful. What I'm doing;
My online magazine will be the rebellion of journalism and marketing. No ads. That's right, for several months and until the site's 'author back-end' is stuffed with articles musiciantuner.com will not display traditional website advertisement. This coincides with the magazines mission statement found at blog.musiciantuner.com.
Replacing the hard copy:
No magazine is willing to spend the time and money it takes to create a great online magazine even when the ingredients are so widely available. Flash introductions and exciting user engagement is the only way to actually replace a hard copy. Doing this without hindering Apple products is a method I won't talk about here.
Only then can you get the attention of markets worth advertising, (great ads) while replacing print and earning subscribers. Musiciantuner.com will be the cornerstone of my web development company. While giving online periodicals a run for their money and raising the bar much higher I can show off what my team of two can do.
(As long as I can survive financially through a volunteer project and which can only succeed with the writers who are willing to take the journey with me. So far they've been amazing!)
Lets read about real music. No offense to huge acts that get radio plays every hour but that is just not what any of us want to hear. Real music consists of talent, originality and genuine people. That needs a home and (I can't say no mags) MOST magazines (99%) cover what is "hot" according to sales, popularity and marketing. Maybe now you can see the vast difference in my "business" model.
So far Musician Tuner Magazine has over 20 writers who feel the same and have displayed some form of mutual feelings regarding the music scene in the mainstream. The articles are great, the writers are genuine and the site will be entertaining.
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